THE LATENT — BRAND KIT
https://thelatent.co/brand

ASSETS
The SVG files contain vector artwork with outlined lettering and geometric symbols.
PNG files are transparent exports at 4x resolution.
Choose the -light files for light backgrounds and the -dark files for dark backgrounds.
The background is not part of the artwork.

USAGE
Keep at least one large node's diameter of clear space around the artwork.
Use the full lockup at 160px wide or more; use the symbol at 32px wide or more.
Do not stretch, rotate, rearrange, recolor, add effects, or retype the wordmark.

COLOR
Website light: Paper #FFFFFF, ink #0B0B0C, accent #E10600.
Website dark: Paper #0B0B0C, ink #F4F4F5, accent #FF4D45.
Light symbol artwork: ink #0B0B0B, red #E20700, connections #AAAAAA.
Dark symbol artwork: ink #F4F4F5, red #FF4D45, connections #5D5D5D.
The light symbol red is the sRGB equivalent of the supplied Display P3 artwork.
Use the supplied files to preserve the artwork colors.

TYPOGRAPHY
Body/UI: Latent Sans (local alias), IBM Plex Sans, Segoe UI, Helvetica Neue, Arial, sans-serif.
Headlines: system UI sans-serif, weight 900, letter spacing -0.025em.
Editorial accents: Georgia, with Times New Roman or generic serif where configured.
Podcast cover artwork: IBM Plex Serif, Georgia, serif.
Chart reference labels: Latent Mono (not defined as a font face), IBM Plex Mono, monospace.
Brand utility labels: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace.
No font software is included. Font availability depends on the reader's device.

CONTACT
partners@thelatent.co
