Trust
Where the money comes from, and where it stops
The Latent earns revenue from direct sponsorships and a paid press-release service. Both are labelled, both stay out of the newsroom’s way, and neither uses ad auctions or third-party ad scripts.
Two products, both labelled
Sponsorships
Homepage and section sponsorships are marked as sponsored wherever they appear. The creatives are supplied by the sponsor or ingested by our staff, and outbound links carry rel="sponsored nofollow noopener noreferrer".
Paid press releases
A company can pay to have an English press release published on thelatent.co under its own name. The release is labelled as sponsored on every view and is never presented as our reporting.
How a paid release gets published
The client sends the copy
Materials arrive by email or shared document. Clients never get access to our CMS or Studio.
Staff create the draft
A member of staff enters the release. The public byline is the paying company, not a Latent journalist.
A second reviewer signs off
A different authorised reviewer completes a commercial-review checklist before the release can be published or scheduled.
What readers and search engines see
- Disclosure
- Every release opens with: “Sponsored press release, provided by [company]. The Latent did not write this content.”
- Structured data
- Releases are marked up as schema.org Article with the paying organisation as author and The Latent as publisher. They are never marked up as NewsArticle.
- Where releases appear
- Press pages are indexable in ordinary search and listed in the XML sitemap. They are kept out of Google News and the news sitemaps, the RSS and Atom feeds, the homepage lead package, Live News, Learn and every other editorial surface.
- Links
- Outbound links inside a release carry rel="sponsored nofollow noopener noreferrer".
- Language and volume
- Releases are published in English only and stay a small minority of what the site publishes. If commercial volume ever starts to look like scaled distribution, we will revisit how releases are indexed without weakening the human review step.
Questions about a placement?
The partner page lists the formats on offer, and partners@thelatent.co answers pricing and availability. Editorial questions go to editorial@thelatent.co.