Partnerships
Reach the people building and buying AI
The Latent sells a small number of direct, clearly labelled placements to companies that want to be seen by an audience following the AI industry closely.
Formats
Homepage and section sponsorship
A labelled sponsor module on the homepage or a reporting desk. First-party creatives only, served without ad auctions or third-party scripts.
Newsletter placement
A labelled placement in the daily brief, sold directly and sent to readers who asked to hear from The Latent.
Press release distribution
Paid distribution of an English press release under your company byline, with a clear “Sponsored press release” disclosure on every view.
How it works
Tell us what you want to reach
Email the commercial team with the audience, timing and format you have in mind. You will hear back from a person, not a portal.
Agree the placement
Placements are sold directly at a stated price. Creatives and release copy are supplied by you and ingested by our staff; partners never get access to our CMS.
Go live, labelled
Every commercial module and release carries a disclosure, and a second authorised reviewer signs off before anything is published or scheduled.
What partners can expect
- Labelling
- Sponsored modules are marked as sponsored. Press releases state “Sponsored press release, provided by [company]. The Latent did not write this content.”
- Separation
- Commercial content stays off the homepage lead package, Live News, Learn and the editorial feeds. Outbound commercial links carry rel="sponsored".
- Independence
- Sponsorship buys placement, not coverage. Editorial does not see commercial deals, and reporting is never adjusted for a partner. The full rules are in the commercial policy and editorial standards.
Start a conversation
Write to partners@thelatent.co with your goals and dates and we will come back with options and pricing.