Meta has launched Muse, a personal AI agent that can continue to work on tasks after users close the app and notify them when something changes or if it needs their approval.
Muse can handle tasks including sending emails, booking travel, opening a browser, filling out forms, and negotiating on a user's behalf, as well as more advanced, longer-term goals, Meta said in a blog post. Muse is powered by Meta's latest model, Muse Spark, and works through its own app or directly in WhatsApp.
Muse can also use things a person has previously shared with it. For example, Meta said it could turn a recipe reel saved on Instagram into a grocery list. The agent could then make purchases through Stripe's Link, with user approval required before a payment is made.
"People just tell Muse what needs to get done, and it takes action," the firm said, adding that "no technical experience" is required.
Muse rolls out in the US
Meta built a separate virtual machine for Muse that houses the agent and a person's data, with the company stressing that Muse does not share users' conversations or the data in their VM with Meta's ad systems. Users can also opt out of having their Muse interactions used to train Meta's AI models.
In a separate post, CEO Mark Zuckerberg said Muse is "built from the ground up for privacy and security," and another agent separate from Muse, called Sentinel, has to approve anything that goes out to the network.
"You're in control," Zuckerberg said. "You choose which apps and services Muse has access to and you can disconnect them at any time. For sensitive actions like purchases or sending emails, Muse checks with you first."
However, Meta still has access to data in the current setup when necessary to "support, secure, or operate the service." Meta said it plans to introduce Muse Confidential VM later this year, which will encrypt a person's data and conversations with a key only they hold, preventing Meta from accessing them.
Muse is initially rolling out in the U.S. on iOS, Android, and muse.ai. Zuckerberg said it is free for up to 100 million tokens per week. Meta also plans to bring Muse to its AI glasses.